By Marshall Kempler

  The following list of SEO myths can help you optimize your site..


Optimizing long tail keywords is essential if you want to rank highly for them. You can find this myth in many Internet marketing circles. In fact, because so few people are searching for long tail keywords in the search engines, there is little competition for them, so optimizing them is not necessary. Ranking highly for long tail keywords is not difficult. All you have to do to rank for them is use them naturally somewhere in your content. There's nothing else you need to do. Long tail keywords are worth targeting because you don't have to spend time on optimization for them.

One widespread fallacy is that you should submit your URL to the search engines. As the Internet is growing faster and faster, search engines are progressing more and more. This means that you no longer have to submit your URL manually to appear in the search engines. The fastest way to make sure your site is indexed is by listing your address on a number of top forums and Web 2.0 sites because they get crawled regularly by search engine spiders. If you register your websites address directly with the search engines it could end up taking you a lot longer to get indexed and rank, which is something you want to avoid. So, listing your site on other top sites is one way to quickly get your site indexed by the search engines.

The next SEO myth to be aware of is that each page should only focus on optimizing one keyword. While there is no merit to this notion of only targeting one phrase on each page, still many website owners and writers of articles on SEO continue to repeat it. The basic premise behind this belief is that your page will rank better if it's very focused. The first reason why this doesn't make any real sense is that it's not easy to write a page about just one keyword phrase with a natural flow. You are also not using your space efficiently if you only use one keyword per page when you could be using more. What do you gain by limiting yourself to one keyword on a page when you could put a number of keywords in the same space? The more keyword phrases you have on your optimized page, the better it is. If your goal is to get targeted visitors, this is the way to do it. Your traffic seldom comes from just one keyword, but usually from several, as you can verify by doing web analytics. It's completely okay to optimize for more than one phrase and is critical for your search engine success.

Another mistaken idea that many people have is that search engine optimization involves fooling the search engines so that they rank you highly. You may be able to mislead the search engines, but then you are also misleading the people you are targeting for your website. If you get traffic using these methods, how well do you think it will convert? If you want to use true SEO, you have to focus on putting relevant content on your site and building quality backlinks, which the search engines will reward you for.

Another other myth that is quite common and you should be aware of when you are optimizing your site is that your site will be banned if you don't conform to Google's rules and regulations. This is due to the fact that most of Google's webmaster rules are a matter of good judgment. It's not compulsory for you to study them if you are certain you are in the right. Just make sure you're not doing anything the search engines would think is direct spamming/cheating. If you want to learn more then you should make sure to read these regulations at least once because they are always changing and improving.

There is also a myth regarding your page content. Word count is believed to impact your site ranking with the minimum being 250 words. When writing page content it is important to remember there is no magic number to reach. The desire to use keywords more effectively gave rise to the idea that your site would need a minimum number of words. But that doesn't mean having a shorter copy doesn't work well.

The length of your copy does not change the effectiveness of your content. You should not waste time trying to impress the search engines, especially if it ruins the meaning of your site. Any amount of content is good - use your common sense to make it the optimal size. It's a good idea to do as much research as you can, so you don't believe in this kind of myth. Take the time to figure out where you can get reliable facts about these issues so you can avoid being misinformed. If you do this before you commit yourself, you can save yourself valuable time.

You have to realize that it takes some time and study to make search engine optimization pay off for you. There are some good forums, newsletters and membership sites that can help you if you find yourself stuck on some point regarding SEO. Don't worry if you make mistakes, the point is to learn and improve your skills so you can get the search engines to cooperate with you.

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