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A nice, gorgeous-looking web site which has no design or navigation intelligence is a like handsome man with no brains. It may be nice to look at him but anyone would rapidly get bored with such a partner. Same thing happens on the web. While many strive to build super-good-looking web sites, only few really understand the strategic value of building highly navigable and easy to understand web ...
The Call to Action: Better Customer Relationships Through Web Design
Designing company websites has evolved into an art form, and much attention is paid to selecting the appropriate colors, using the right graphics, and making sure the content best reflects the corporate messaging and brand. These are absolutely areas of importance, but often companies design their websites to be aesthetically pleasing without providing clear, easy ways for visitors to take action.